China represents approximately 50% of the worlds E-com market and has created and implemented some of the most innovative and data driven marketing tools, shaping the social Spurs in China.
Event organized in Frankfurt, Tech Quartier: Digital China: E-Commerce Innovation and Digital Marketing; Key note speaker: Ms. Pauline Zhu, expert in e-commerce and digital marketing
In this event, Pauline shared how to create first awareness in China for brands and how others successfully or unsuccessfully target the large yet diverse Chinese consumer base, how T-mall works for merchants to leverage the ecosystem and other marketing tools to excel in the competitive landscape.
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